I went to EREWHON couldn’t believe the fkin' price for a jar of granola.
So I made my own. Which ended up being much better, cheaper, and organic.

And it has the one thing EREWHON does not have, a heart.

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The EDIWHON story.

Everyone in LA knows Erewhon. It's that bougie wellness temple disguised as a grocery store, where kombucha flows like wine and celery juice is practically a currency. It's a magnet for crypto bros, spiritually confused influencers, and actors “between projects.”

I’m not proud of it, but yeah, I’ve been there. Once. I had a cold and convinced myself their $16 soup had medicinal properties. It didn’t.

Anyway, a few months back I was feeling reckless and wandered in again, this time on a mission for granola. Just something to sprinkle on yogurt and pretend I’ve got my life together. But then. BAM! $14 for 14 ounces of granola. I did the math (once I recovered from the aneurysm): that’s one dollar per sad little ounce. My soul left my body. My wallet screamed. I muttered something like, “Yeah, no thanks,” and walked out like a dramatic Whole Foods dropout.

So, naturally, I did what any passive-aggressively offended creative would do: I made my own damn granola. Bought all the organic stuff, mixed it up in my kitchen, and, no joke, it slapped (yeah, I said that). Best granola I’ve ever had. Not even close.

But here’s the kicker. I didn’t have a container. So I grabbed an old Erewhon jar I’d kept (because hoarding is sustainable now), filled it up, and suddenly it hit me: EDIWHON. Yep. Same aesthetic, less pretentious, way more personality. Granola with attitude. I posted it, people laughed, people cheered, people said “take my money” unironically.

And now, every morning when I open that jar, I feel like I’m flipping off the $14 granola industrial complex. It’s petty. It’s glorious. It’s mine.

So yeah, if you’re over paying stupid money for things that should be delicious, join the rebellion. 
Eat EDIWHON. Stick it to the man. With oats.